With more than 10 years of development, LED display industry is now very prosperous, LED display screens have been applied into more and more fields. However, the development transition is still unavoidable. To most LED display screen manufacturers, this year’s development transition is important to the future of them, will influence their market competitiveness and market share. The current situation of LED display industry are as followings.
1. The market competition of LED display screens are more and more fierce, the LED screen price are reducing. In the early 21 century, LED display screen manufacturers are easy to get large profit, since there is not too mach LED screen companies at that time. However, with more and more companies entering into this industry, the market competition are more and more fierce now. 2. LED display screen industry has a structural excess capacity, the market demand increasing speed are slowing down. LED display market is becoming more mature and stable, profit margins are not as high as it was before, coupled with more and more manufacturers entering the LED display industry, market competition are getting increasingly fierce. The conventional LED display screens price competition has reached a white-hot stage, although small pixel LED display screens are very hot in recent years, but the market purchasing capacity is still limited, it is difficult to become a strong growth point for the LED display screen manufacturers. Single LED display business has been difficult to meet the companies’ long-term stable performance growth requirements, to seek new profit growth point has become an inevitable choice. Which lead the LED screen manufacturers upgrade their technologies and transit their development mode so as to obtain profits and break free in the intensely competitive market. 3. M & A tide are exacerbating polarization in the LED display screen industry, various manufacturers are upgrading and transiting. With the slowdown in economic growth, the real economy suffered a strong impact, many LED display screen manufacturers are facing the challenges of social change and market agitation, they need to adjust the strategic planning quickly, change the mode of development, enhance core competitiveness, seize the opportunity to transition and develop new breakthroughs. Today, a single LED display screen manufacturer, single brand, single product want to stand in the intensely competitive market is very difficult. Due to the singularity characteristics, it will be very easy to be influenced by the external factors. Especially when there is an alternative competitive brand come into the LED display screen market, the situation will be even more unoptimistic, the cost of the LED screen manufacturers will also increase substantially. Business transformation, M & A can reduce the risk, both sides will have the benefit, so that their own brands can still be recognized in the target consumer groups, thus changing the drawbacks of individual brand easy to be influenced by external factors and weakened their brand penetration and market influence in the traditional marketing model.
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Glux LED ScreenLeading LED screen, creater, designer and producer 存档
October 2017
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