Currently, China’s LED screen industry is dominating the world’s LED screen industry. After years of development, China’s LED screen technology and innovation are leading the world LED screen industry development. Rental LED display screen business is a newly appeared business type in recent years, and led a large popularity all over the world. However, during the development, the problems in China's LED screen industry is also becoming more obvious, such as product homogeneity competition, frequent price wars, brand missing, etc. These unfavorable factors not only seriously hindered the healthy development of this industry, but also increased the risk of LED screen enterprises.
Recalling the "blowout" developing period during the past 10 years, rental LED display screen industry has emerged more serious structural surplus problems, that is, middle and low homogeneous product surplus problems. The weak market demand and industry overcapacity makes the price war in rental LED screen industry become more and more fierce. The price cutting storm initiated by Absen has swept the entire industry, which also triggered a large-scale price war. Some insiders said that the LED screen industry will face a more difficult situation if the price war would not stop. For large enterprises with capital and scale, price reduction is an effective way to capture the market. For most small and medium-sized enterprises, they are forced to participate into this price war. Because of their own strength, scale are incomparable with those large enterprises the result is often heavy losses, damage. The result is heavy profit losses and damage. The frequent price war not only seriously compressed the profit margins of these small LED manufacturers, but will further affect the product quality. Some LED screen rental enterprises reduce the costs at the expense of products quality and service, which resulted a large number of poor quality products flooding the market. This will not only undermines the interests of consumers, but also disrupt the LED screen industry order, overdrawn the future development potential and Profit margins of this industry. In recent years, safety problems caused due to the quality of rental LED display screen are occurred frequently, these accidents have brought great danger to the personnel and the customer's economy. Obviously, for customers, the quality of LED screen is the most important. Therefore, to achieve real healthy and rapid development, technological innovation and research are still the company's foundation to LED screen rental companies. The LED screen enterprises should develop more advanced products to feedback the market, and form a well-known LED display brand to the public. Only in this way can they truly seize the market.
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Glux LED ScreenLeading LED screen, creater, designer and producer 存档
October 2017
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