With the continuous improvement of LED screen technology, the pixel pitch of outdoor rental LED screens is also developing smaller and smaller, the video and picture on the screen is more and more delicate, with very bright colors. With more and more small pixel outdoor LED screens appear in the market, the original outdoor screens are unable to meet the existing market demand day by day. The market demand for smaller pitch outdoor display are increasing now. Small pixel outdoor LED screen refers to those screens with less than 5mm pixel pitch. Nowadays, the regular outdoor rental LED screens in the market are usually with more than 8mm pixel pitch. Under such pixel pitch conditions, the audience can only view the videos and pictures on the screen with long-distance. Small pixel LED screens have higher density, we can view the contents on the screen with smaller distance, it improved the information displaying effects and user’s experience. Although small pitch outdoor LED screens have a lot of advantages, the development of outdoor small pixel LED screens will not goes easily and smoothly. There are many difficulties to apply it widely and popularized. First of all, small pixel outdoor rental LED display screens have small pixel pitch, the pixel density is high. Therefore, the total amount of LED chips in per square meter is more, the material cost will increase. The smaller pixel pitch also increased the designing and production difficulty. As a result, the total cost for a small pixel LED screen will increase a lot. To many small and medium-sized operators, its price is beyond their capacity. This in one factor that will affect the development of small pitch LED display. Second, small pixel outdoor rental LED screen is a new product, it has higher technical requirements for the LED screen, especially on the quality of LED chips, packaging, waterproof and dust-proof performance. The technical requirements for these aspects are stringent, which stopped a lot of LED screen rental manufacturers who want to get involved small pixel outdoor LED screen field. The developing speed of small pixel LED screens are limited. As we all know, small pixel outdoor rental LED display screens have huge profits and huge potential market, but the cost, social recognition and technical problems as well as other problems need to be resolved. The LED screen manufacturers need to overcome these problems so as to promote small pixel outdoor LED screens prosperous development in the further.
From Glux LED Screen Rental: https://glux-led-screen.blogspot.com/2016_11_01_archive.html
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Currently, the competition in LED screen market is fierce, the profit for both sale and rental LED display screens are less and less now. How to get out of the current development dilemma has become the major focus to many LED screen rental and sale manufacturers. Compared with the business opportunities brought by replace other kinds of displaying equipment, LED screen upgrade can form large market potential.
Rental LED screen technology upgrading can be divided into two areas: First of all, the original LED screens replaced because their lifespan have reached. Influenced by the LED chip’s light attenuation, LED screen’s lifespan is generally about five years. During the past five years, it is a golden developing period for LED screen industry, rental LED screens have been widely applied in advertising, stage, sports venues and other applications. In the next few years, there will be a large number of LED screens need to be replaced, which undoubtedly will bring huge economic benefits to these LED screen rental and sale companies. Secondly, the new technology and new products will replace the traditional LED screens. Developed by now, the LED screen industry has three developing trends which are worthy of attention. 1). Full color rental LED display screens will replace traditional single/double color LED screens. Full color LED screens have become the mainstream display equipment in the market now. Traditional single/double color are still applied in some places. But as technology upgrade and cost decline, full color rental LED display screens will replace the traditional market of single/double color LED screens. 2). High density rental LED display screens will replace lower density LED screens. With the upstream chip and packaging technology improvement, the pixel pitch of LED screens will become smaller and smaller every year. Let’s take outdoor rental LED display screens as the example, the mainstream LED screen before is P10, P12, P15; now many LED screen rental and sale companies have developed P8, P6, P5 and even P3 outdoor LED screens. SMD LED screens began to replace the plug-in LED screens by their performance advantages, and become the future development direction. 3). Large pixel outdoor rental LED display screens popularized by the outdoor market, and will replace traditional nixie tubes. With small pixel rental LED display screens more and more popular, large size LED screen applied into outdoor building body lighting will bring new growth space for the LED screen industry. The LED curtain wall is combined by large number of large pixel light bars, mainly used at the whole wall and roof of some landmark building in a city. This will cost lots of money for the events. For the LED screen rental service providers, large size LED screens can bring higher advertising revenue. In summary, the upgrading and replacement of rental LED display screens will bring new growth momentum to the LED screen industry. Small pixel LED screen will open new markets for the industry, the replacement of old LED screens will be favorable for the industry. This is not only conductive to the LED screen rental and sales companies, but also good for the LED screen users. Will Small Pixel Outdoor Rental LED Display Screens Be the Next Industry Development Trend?12/15/2016 In recent years, small pixel LED screens have successfully developed in indoor LED screen industry. But now, more and more people are considering about applying this technology into outdoor rental LED display screens industry. The outdoor small pixel LED screens industry has large market scale in the future.
Nowadays, P6 to P15 outdoor rental LED display screens are the mainly used LED screens for outdoor audio visual events. Only a few outdoor events are using small pixel LED screens. Small pixel screens have better visual effects than large pixel LED screens, but it has higher technical requests, production requests. With the development of LED screen industry, more and more LED screen rental service providers are improving their science and technology to improve their overall strength, so that they can breakthrough industrial technology bottlenecks and create small pixel LED screens for outdoor use. However, to realize small pixel screens applied into outdoor events, the following three problems must be solved: 1.Technological difficulty. Is the brightness enough for outdoor events? Can the protection (waterproof ability, dust proof ability, etc.) meet outdoor use demand? 2.Prolong the screen’s lifespan. The LED chips for outdoor rental LED display screens cannot be too small; small LED chips can not resist light and brightness attenuation in the open air, then the lifespan of LED screens will shorten. 3.Larger cost. Most outdoor rental LED display screens are large size one. Smaller pixel LED screens will increase the cost for the users, also cause more technical work for the LED screen rental service providers. Therefore, around if small pixel LED screens can be applied into outdoor LED screen industry, there are two different opinions in LED screen industry: 1.Optimistic opinion: Someone think that small pixel outdoor rental LED display screens will reopen the outdoor and semi-outdoor market that LCD screens have not opened before, and will create new outdoor screen market in the future. Some outdoor screen rental service providers think that small pixel outdoor rental LED screens have large development space, because in the outdoor market, small pixel LED screens will take other large screen’s market by its larger size and higher brightness. 2.Pessimistic opinion: They think that small pixel outdoor LED screens can only be used for specific places, they have limited application market. Other outdoor screen rental service providers also think the visual effects of outdoor screens is concerned by the view distance, large pixel LED screens have already meet most outdoor events’ demand, there is no need to develop small pixel outdoor LED screens. Actually, better visual effects will definitely be the future developing trend to outdoor rental LED display screen industry. Some LED screen rental service providers will think about developing outdoor rental screens to smaller pixel, this is good to improve the visual effects. However, how much market will be in the future? It is not clear now, and there are many uncertain factors. From Glux LED Screen Rental https://gluxledscreen.wordpress.com/2016/10/27/will-small-pixel-outdoor-rental-led-display-screens-be-the-next-industry-development-trend/ In recent years, the technology upgrading in LED screen industry are getting faster and faster, there are different degrees of excess capacity in this industry, both in sale and rental LED display screens field. In fact, serious overcapacity will make the LED screen companies face a huge survival crisis. Facing with these dilemma like lack of product innovation awareness,serious product homogeneity and low level of marketing, most LED screen rental and sale companies have no choice but lower the price; most medium and small size LED screen enterprises are forced to participate in the price competition in the market. Due to their own business strength, scale, etc. are not able to compete with these large enterprises. At last, most of these small enterprises lose heavily on their market as well as profits.
Nowadays, price competition in sale and rental LED display screens industry are quite frequent. It is determined by the current development environment and development stage of LED screen industry, it is inevitable. The LED screen rental and sale enterprises take price decrease as the customary means, and pursuit maximize interests and improve market share in the current competitive industry environment. In order to survive and develop themselves in the brutal market competition environment, both the LED screen rental and sale enterprises should seize the market share. Price competition, as the most effective means to seize the market, it is also reasonable why these LED screen enterprises prefer this. Once the LED screen industry is facing overcapacity, these companies’ first thought is the price promotions, large enterprises will start the price reduction first, many small and medium enterprises had to be forced to participate into this, then the domino effect outbreak, the price competition in both sale and rental LED screen industry will occur inevitably. From 2008 to 2011, China sale and rental LED screen industry has been developed and grown explosively; from 2011 on, this growth rate has slowed down, and even showed a downward trend. Actually, it is because there are many big events held in China during 2008 to 2011, like 2008 Beijing Olympics, 2010 Shanghai EXPO,etc. However, when these events finished, the drawbacks of over-expansion began to show up. There are too many LED screen rental and sale enterprises now, most are small and medium enterprises. During the development process, small and medium-sized LED screen rental and sale enterprises often take great efforts on expand the production scale but do not put more efforts on innovation, science and technology investment. Finally result in excess capacity and large amount of product inventory backlog, the price competition will occur. Price competition have both advantages and disadvantages: from the LED screen enterprise point of view, small and medium enterprises do not have deep analysis on their own financial budget. No matter they are forced to participate into price competition, or blindly follow the trend, their funding strand will break. From the product point of view, in order to survive in the price competition, many small and medium rental LED display screens enterprises are constantly challenging the bottom line of product quality, seriously affecting the public awareness and confidence to the LED screen industry , also seriously affect the development of enterprises and even the industry. Although the price competition resulted a huge stimulus to consumption, but it also have obvious negative effects. The current price competition in sale and rental LED screen industry has fallen into a vicious competition quagmire. This is more harm than good, it is undoubtedly overdraft the future of LED screen rental and sale industry. Technology Innovation is the Soul of Development to the Rental LED Display Screens Companies12/12/2016 In recent years, more and more rental LED display screen enterprises have layout their markets to various places, some of them have formed a certain market and brand image. However, most of the brand came out as a rental LED screen supplier, rather than as a product of the dealer there, and their product after-sales service are not built up complately. This will be a disadvantage to these enterprises if this cannot be improved.
In addition, with the standardization of products and technology standardization, many competitive enterprises have embarked on a standardized management and capitalization operation. In any case, innovation is the fundamental to the rental LED display screens enterprises’ survival and development. The rental LED screen enterprises must have self-innovation ability in the market. If there is no innovation, there enterprises with only traditional products will be squeezed out by the market. With the economic development, the original relatively simple and single product technology and profit-driven display products will now be a display system, or even a set of application solutions. This is an inevitable improvement with the market development and technology, and it will lead the product and the entire market for expansion, has a positive significance. In the first half of 2016, the market demand and sales volume of rental LED display screens is increasing, the overall form of LED industry is optimized. Although the price competition in this industry is still prevalent, and the product could not raise income with increment, this is the law of the market. Fully competitive market can only go with the trend. But in the second half of 2016, the LED screen rental and sale industry tend to be stable, there will not be particularly large increase nor large down. Specifically, in the first half of 2016, there are many mergers and acquisitions in LED screen industry. As the rental LED display screens homogeneity are serious now, the industry needs sustainable development, there will not be so many homogeneous enterprises. The LED screen enterprises want to form a competitive strength, they need to form a larger scale first, and form a brand awareness. To achieve this requirement, M & A is a relatively quick way. That’s why more and more LED screen rental and sale enterprises are merger and acquisition in recent years. Actually, this acquisition is beneficial to the LED screen industry, the rental LED display screen enterprises can go on expanding their product line size and market based on their original scale. At present, most LED screen rental and sale enterprises have single product direction and technology, when the economic situation changes, their own adjustment is relatively large. Therefore, many large LED screen companies choose M & A to develop themselves. LED screen rental industry grows rapidly in the early stage, this is inseparable to the technological innovation at that time. In the 1990s, every two years there will be leading-edge technology to lead the market mainstream products. However, in recent years, due to the lack of technological innovation, low-level product technology duplication, market application environment and other reasons, the price competition and non-standard competition behavior between rental LED display screen companies are more and more fierce.
LED screen enterprises must adjust the strategy and increase innovation. The LED screen industry has already built up a standard system with certain basis. The standardization of rental LED screen, not only need to strengthen the standardization of the LED screen, but also improve the devices and basic materials. The standardization work of rental LED display screens should cooperate and collaborate with the materials, devices and other upstream and downstream industry chains, and pay attention to the learning and adoption of relevant standards. Rental LED display screen has huge market, it is one of the world's best-selling products. Now the LED display occupies a very big advantage in the world, the LED screen rental service providers should grasp the opportunity, innovative ideas and self-development. As we all know, over the past decade, rental LED display screens have been applied into various events to show their perfect visual effects, LED screens have been accepted by many people. Although the output of LED screens is high, but LED display technology innovation is improving slowly in recent years. This will influence the future development of LED screen industry. Innovation ability is a strength to the LED screen rental enterprises, a strength that will help to win the competition in the market. Put down the price competition, and put your efforts into technology improvement and innovation, this will be the best way to improve the performance of your rental LED display screens. As for the newcomers to the LED screen industry, these professional terms of LED screens are strange to them. Some people do not know what they represents. The engineer from Glux Visual Effects Tech would like to introduce you some basic knowledge about them. In this article, we will mainly introduce the “pixel pitch” of rental LED display screens.
1. What is pixel pitch to the rental LED display screens? Pixel: the smallest lighting parameters in LED screen industry, it is similar to the “pixel” in computer. Pixel pitch refers to the distance between two pixels. The pixel pitch and pixel density are two basic physical property of rental LED screens. The information capacity is the information carrying capacity in per unit area. The smaller the pixel pitch is, the higher the pixel density, the more information can be displayed in per unit area, and suitable for more closer distance viewing. The larger the pixel pitch is, the lower the pixel density, the less information will be displayed in per unit area, and the viewing distance will be longer. Most LED screen rental service providers will ask what pixel you may want when choosing LED screens. 2. The importance of rental LED display screens to rental LED display screens. As one of the important technical parameters of led screens, the pixel pitch will directly affect the display effects and the best viewing distance. The smaller the pixel pitch, the more pixels will be in per unit area, the higher the resolution will be. In short, the smaller the pixel pitch is, the closer the audience will be able to watch, and get higher definition display visual effects. 3. The smaller pixel rental LED display screens is more suitable for your event? Small pixel rental LED display screens can get better visual effects, but its cost will be higher, too. When choosing rental LED screens from the LED screen rental service providers, it is better to consider your practical viewing distance demand, your budget and other aspects together and choose a LED screen with appropriate pixel pitch. For example, if the view distance demand is short, then you will need small pixel rental LED screens; if you are holding a big event, and the view distance is longer, then you will need larger pixel LED screens. Different pixel pitch LED screens has different application. |
Glux LED ScreenLeading LED screen, creater, designer and producer 存档
October 2017
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